The Joy Parade logo
The Joy Parade coffee food gifts
The Joy Parade story

On a gorgeous corner in leafy Blackburn sits the The Joy Parade. A perfect spot for a get together with friends or family, The Joy Parade cherishes ‘community’. Our sole aim is to ensure that our customers walk out the door feeling happier and more satisfied than when they walked in! With our fabulous food, sensational coffee and unique and beautiful gifts, we want our customers to thoroughly enjoy time spent with us.

We are privileged and proud to source the best produce and products from all over Victoria. We showcase that produce in our delicious, fresh food and our sensational coffee from Allpress. All of our delicious sweets are made on site and we are renowned for our chocolate brownie, gluten free mini orange cake, and lemon curd slice.Our giftware is carefully sourced  as we aim for a point of difference from other gift stores. We love highlighting and supporting local suppliers and young up and coming makers like Red Hill Candle Co. and Sketchmill.

The Joy Parade prides itself on presentation. From the aesthetics of our shop to the gift wrapping, to the food on your plate and the warm and friendly staff, we aim to stimulate your senses and leave you with a sense of ‘joy’.


Opening hours

Monday to Saturday : 8am - 3pm

Sunday : 9am - 3pm


We are licensed!

The Joy Parade eat & drink

The Joy Parade’s menu is designed to appeal to people from all walks of life. Our aim is to cater to the needs of young and old, gourmet gurus, those that like to ‘keep it simple’, clean eaters, and those chasing something a little more indulgent. That way, you can bring your Mum, your kids and even your dog! Rest assured though that everything that is on the menu is there because it deserves to be. By using the freshest local and seasonal ingredients, we ensure that each dish sings with flavour and looks divine too.

The same motto applies to our beverages! We proudly use Allpress Coffee renowned for ‘hot air roasting’ their coffee beans, ensuring that the unique flavour of every bean shines through, and that there is no smoky burnt taste that traditional drum roasting often causes. Our Chamellia teas and chai are much loved also, the sticky leaf chai for its aromatic blend of spices, black tea and raw organic honey. All 100% natural.

The Joy Parade made with love
The Joy Parade gifts
The Joy Parade gifts

Giftware at The Joy Parade is sourced from a wide range of designers, and although you will see a few familiar brands, most have been chosen for their uniqueness. Beautiful, quality gift wrap & ribbons and gorgeous designer gift bags will ensure that your gift will be given with pride and received with joy!

We believe in supporting products that are sustainable and eco friendly, and we love supporting local, talented artists and makers. Shopping local and supporting homegrown talent is now more important than ever.


Some of the giftware lines we carry are;

  • Urban Rituelle

  • Red Hill Candle Co

  • Toshi

  • Sketchmill

  • Lalaland

  • Earth Greetings

  • Moss St Candles


The Joy Parade Instagram

“I bought a ticket to The Joy Parade
& I ain't jumping off this happy train.”