On a gorgeous corner in leafy Blackburn sits the The Joy Parade. A perfect spot for a get together with friends or family, The Joy Parade cherishes ‘community’. Our sole aim is to ensure that our customers walk out the door feeling happier and more satisfied than when they walked in! With our fabulous food, sensational coffee and unique and beautiful gifts, we want our customers to thoroughly enjoy time spent with us.

We are privileged and proud to source the best produce and products from all over Victoria. We showcase that produce in our delicious, fresh food and our sensational coffee from Allpress. Some of our giftware is sourced from further afield as we aim for a point of difference from other gift stores. We have leather goods from Byron Bay, bath and body products from Auckland and Bondi, as well as iconic local suppliers like Red Hill Candles Co and Robert Gordon Pottery.

The Joy Parade prides itself on presentation. From the aesthetics of our shop to the gift wrapping, to the food on your plate and the warm and friendly staff, we aim to stimulate your senses and leave you with a sense of ‘joy’.


Opening Hours (Stage 4)

Monday to Saturday : 8am - 1pm

Sunday : 9am - 1pm

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We are now licensed!

The Joy Parade’s menu is designed to appeal to people from all walks of life. Our aim is to cater to the needs of young and old, gourmet gurus, those that like to ‘keep it simple’, clean eaters, and those chasing something a little more indulgent. That way, you can bring your Mum, your kids and even your dog! Rest assured though that everything that is on the menu is there because it deserves to be. By using the freshest local and seasonal ingredients, we ensure that each dish sings with flavour and looks divine too.

The same motto applies to our beverages! We proudly use Allpress Ccoffee renowned for ‘hot air roasting’ their coffee beans, ensuring that the unique flavour of every bean shines through, and that there is no smoky burnt taste that traditional drum roasting often causes. Our freshly prepared juices and smoothies will not only delight your tastebuds but also provide you with a terrific boost of energy and vitamins to help get you through the toughest of days!

We proudly use and support the following brands;

  • Allpress Coffee

  • Somage Fine Foods

  • Noisette's Bread


Giftware at The Joy Parade is sourced from a wide range of designers, and although you will see a few familiar brands, most have been chosen for their uniqueness. Beautiful, quality gift wrap & ribbons and gorgeous designer gift bags will ensure that your gift will be given with pride and received with joy!

We believe in supporting products that are a sustainable, eco friendly and that give back to our local community. Two of our favourite products are Earth Bottles and Kandilla candles, both of whom have a strong social conscience and support several charities, donating a percentage of profits to charities from BCNA, Beyond Blue, Environmental & Education charities.


Some of the giftware lines we carry are;

  • Stitch and Hide

  • Red Hill Candle Co

  • Scully’s Body and Bath

  • Bondi Wash

  • Ashley & Co

  • Earth Bottles

  • Kandilla Candles



“I bought a ticket to The Joy Parade
& I ain't jumping off this happy train.”


1 Salisbury Avenue, Blackburn VIC 3130


(03) 8821 5435

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